Branch is a powerful enterprise deep-linking platform. But if all you need is one smart link that sends users to the right app store — plus a QR code — it's overkill. appqr.io does that one job in 30 seconds, for free.
These are different tools for different jobs. Here's where each one fits.
| Feature | Branch.io | appqr.io | |
|---|---|---|---|
| SDK required | Yes (iOS + Android SDKs) | No | appqr |
| Setup time | Hours (SDK + dashboard config) | 30 seconds | appqr |
| Smart store redirect | Yes | Yes | tie |
| Deferred deep linking | Yes | No | Branch |
| Install attribution | Yes (full attribution suite) | No (click analytics only) | Branch |
| Huawei / Samsung / Amazon stores | Limited | Built-in (all 5 stores) | appqr |
| QR codes | Available | Included free, customizable | appqr |
| UTM tracking | Yes | Yes | tie |
| Pricing | Free tier, then enterprise pricing | Free tier, Pro $5/mo or $47 lifetime | appqr |
| Best for | Enterprise growth & attribution teams | Indie devs & small teams | tie |
Branch is a mature mobile linking and measurement platform. appqr.io does not try to compete on these features — if you need them, Branch is the better choice.
Branch requires integrating its SDK into your iOS and Android apps. appqr.io is just a URL — it detects the device in the browser and redirects to the right store. Works with any app, any framework.
Paste your App Store and Google Play URLs, get a smart link and QR code instantly. No dashboard configuration, no SDK keys, no app release needed.
iOS App Store, Google Play, Huawei AppGallery, Samsung Galaxy Store, and Amazon Appstore — all handled by one link with no extra configuration.
Pick dot shapes, corner styles, colors, and add your app logo. Generated client-side, ready for print or packaging.
Free tier with 3 links and 1,000 clicks/month. Pro is $5/mo or $47 once for lifetime access. No sales calls, no enterprise contracts.
One link for every app store, plus a QR code. No credit card. No integration work.
Create a free link